As an entrepreneur or business executive, you are also a consumer who receives emails from companies promoting themselves by highlighting their Trustpilot rating.
We invite you to copy and paste the following text whenever you receive an email from a company that prominently displays its Trustpilot rating.
“We noticed that you prominently display your high Trustpilot rating. In our view, this demonstrates only one thing: that you have subscribed to Trustpilot’s paid service to remove negative reviews while keeping only positive ones.
Promoting a Trustpilot rating has the opposite effect of the trust you are trying to build. Therefore, if your goal is to establish genuine trust with your prospects and customers, we encourage you to cancel your subscription with Trustpilot and stop highlighting the ratings it assigns to you.
